A 40 Year History of Marine Stewardship

King salmon were originally introduced to New Zealand for sport fishing, with broodstock from the Sacramento River in California dating back to the early 1900s. Today, that legacy lives on with the same reverance for this prized species. King salmon are raised slowly and carefully, surrounded by the wild beauty of New Zealand’s southernmost coastlines. Here, powerful tides and frigid currents from the Southern Ocean create a pristine, oxygen-rich environment where fish grow strong and healthy. With low-density pens and minimal handling, each King salmon develops rich marbling, clean flavor, and firm texture. Farmed by Sanford with a deep respect for Te Waipounamu (South Island) and its marine ecosystems, this is salmon of extraordinary quality. Sushi-grade, sashimi-soft, and rich in omega-3s. It’s a standout choice for chefs and home cooks seeking both taste and traceability.

Raised in remote waters with zero antibiotics, and rated Seafood Watch "Best Choice"

Big Glory Bay is located on Stewart Island/Rakiura, off the southern tip of New Zealand, where the Pacific meets the Antarctic. Isolated from other aquaculture operations, this cold, remote bay is refreshed daily by some of the clearest ocean water in the world. The bay’s deep channels and strong, natural tidal flows help maintain excellent water quality and provide the salmon with a consistent, clean current that mimics the wild. Big Glory Bay is the only salmon farm in New Zealand's deep south, and its location provides a rare combination of environmental purity, and optimal growing conditions.

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Stewart Island is Home to Just 440 People, 85% Protected Park Land

Big Glory Bay is not accessible by road, so its farmers practice total dedication. The team includes marine biologists, Māori kaitiaki (guardians), and longtime aquaculture professionals who live and work along Aotearoa’s coasts. Their shared commitment to sustainability is grounded in stewardship, community, and science-backed care. Every fish is raised with patience and intention, guided by the belief that high-quality seafood should honor both the environment it comes from and the people who tend it.

Sustainably Fed, Ethically Farmed, Lab-Tested to Meet the Seatopia Standard

King salmon from Big Glory Bay (Sanford) are raised on a diet crafted to mirror their natural nutrition profile: rich in marine proteins, vegetable proteins, and Omega-3s, with no antibiotics or artificial growth hormones. Sanford sources high-quality, responsibly managed feed ingredients, and their vertical integration allows traceability and control from feed to finished product. The salmon are raised in low-density pens to reduce stress and allow for healthy swimming behavior, and strong bay currents keep the water clean and the fish active. Every element of the farming practice is designed to enhance fish health, environmental performance, and nutrient density.

King Salmon Recipes

Broiled Miso  Salmon Bowl

Spirulina-Infused Crudo

Salmon Poke Bowl