Ora King Salmon

4 Star BAP Farmed Chinook aka Pacific King Salmon

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Low Density Farming

Raised in wide open space quantified at 98% water with salmon occupying only 2%

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Marlborough Sounds, New Zealand

Ōra King salmon are raised in the pure, isolated waters of the Marlborough Sounds, New Zealand.

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King Salmon

The same species as Wild King salmon found in Alaska and the Pacific Northwest. Also known as Chinook salmon

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The Wagyu of Salmon

Omega "Rich" would be an understatement.

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"Best Choice" for King Salmon

Ōra King has achieved a Green rating "Best Choice" designation from the Monterey Bay Aquarium’s Seafood Watch and Best Aquaculture Practices audit 4 Star Rating. Essentially, Ora King is the most sustainably rated Pacific Salmon farm.

Ōra King Salmon

King salmon raised from eggs in the pristine Marlborough Sounds, New Zealand

Best of Breed

Ōra King have been perfecting sustainable husbandry practices and breeding expertise for a quarter of a century. Through New Zealand King Salmon’s program, they have created a unique breed, called Ōra King, genetically distinct from any other King salmon found in New Zealand or the world.

Ora King Salmon roe or eggs aka Ora King Salmon caviar or ikura

From Fresh to Salt Water

Ora King's sustainable breeding program begins in freshwater where King salmon eggs are nurtured in crystal clear waters flowing from Te Waikoropupū Springs — water that has been verified as some of the clearest in the world. After fertilised eggs are hatched, the alevin (juvenile fish) are carefully reared in a constant supply of fresh spring water for one year before the smolt are transported to the Marlborough Sounds to mature in fast flowing sea waters, thus emulating the lifecycle of wild King salmon.

the ora king salmon grow out pens in New Zealand

Third-Party Certified Sustainable

BAP: New Zealand King Salmon is certified under the Global Aquaculture Alliance for ‘Best Aquaculture Practices’. This designation is for responsible aquaculture production and covers feed mills, freshwater hatcheries, sea farms, and processing facilities. 

ASC: ASC is an independent, international non-profit organisation that manages the world's leading certification and labelling program for responsible aquaculture. Their certification process focuses on environmental, social welfare, and animal health and welfare.

Seafood Watch: The highly respected Monterey Bay Aquarium’s consumer guide, Seafood Watch, has given New Zealand King Salmon a "Best Choice" buy rating for consumers.

Ocean Wise: Vancouver Aquarium’s Ocean Wise conservation program also recommends Ōra King as a sustainable seafood option.

Ora King Salmon sustainability certifications

The Feed

Ora King Salmon's feed is derived of specifically selected ingredients and contain only the essential nutrients needed for healthy Ora King salmon. The formulation of the feed changes to meet the dietary requirements of Ora King salmon throughout their lifecycle. Feed does not contain ingredients of genetically modified/transgenic origin, antibiotics, growth hormones/promoters, or artificial colouring.

Automatic feeders are used to dispense several meals each day — more often when salmon are smaller, and less often as they grow. Underwater cameras closely monitor Ora King Salmon's appetite and activity during each feed, to ensure our pacific king salmon receive just the right amount and no feed is wasted.




Ora King Salmon feed is a sustainable source to create an Omega rich pacific King salmon


The feed conversion ratio (FCR) for Ora King salmon is around 1.8, which means 1.8 tons of feed is used to produce 1 ton of salmon. In terms of protein conversion efficiency, salmon are better converters than other sources of protein including terrestrial livestock.

In the Kitchen with Ora King

The naturally high oil content in Ōra King salmon can be seen in the striking marbled fat lines within the bright orange flesh, instantly drawing comparison to Wagyu of Salmon.

gourmet Ora King Salmon filets from Pacific King Salmon raised in New Zealand

Loved by Chefs

Sometimes likened to being the Wagyu of the sea and a favorite of top-tier chefs such as Tim Hollingsworth, Daniel Boulud, Nobu Matsuhisa, and Thomas Keller.

With a fat content hovering around 25 percent (a typical Atlantic salmon is closer to 15 -17 percent fat content), King Salmon and in particular, Ora King, are some of the largest of all salmon and the fattiest, boasting exceptionally high levels of Omega-3 fatty acids. 

Torched Ora King Salmon recipe

Nutrition Facts

A nutirional powerhouse, Ora King Salmon are higher in Omega 3s than lots of wild-caught salmon:

Ora King Salmon Nutrition facts

Ora King Salmon Recipes