King Salmon Perfected for Culinary Excellence

Ōra King Salmon is the result of over two decades of careful breeding, thoughtful farming, and culinary collaboration. Raised in the deep, clear waters of New Zealand’s Marlborough Sounds, these King salmon are bred for excellence—producing fillets with lush marbling, vibrant color, and a clean, umami-rich flavor that’s prized by top chefs around the world. With sashimi-level quality, a naturally high omega-3 content, and meticulous attention to welfare and sustainability, Ōra King has become the benchmark for premium King salmon—a fish that performs beautifully raw or cooked and honors the care with which it was raised.

Pristine Bays, Pure Ocean Currents

Ōra King salmon are raised in the isolated bays and deep inlets of the Marlborough Sounds, where cool ocean currents flow in from the Cook Strait and the surrounding mountains create a sheltered, temperate microclimate. The waters here are cold, clean, and consistently refreshed by tide and rainfall, making them ideal for salmon farming. The remoteness of this region provides natural biosecurity and allows the farm to operate with low environmental impact while maintaining world-leading water quality standards.

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Heritage and Expertise Behind Every Fish

The team behind Ōra King is a collective of lifelong fish farmers, scientists, and stewards of the Marlborough Sounds, all working under the heritage-rich New Zealand King Salmon Company. Over decades, they’ve honed a selective breeding program to produce what many consider the “Wagyu of the Sea.” Each fish reflects the expertise of farmers who feed by hand, observe carefully, and manage every stage of the life cycle—from hatchery to harvest. With deep ties to the region and a culture of transparency and care, their goal has always been simple: to produce the world’s finest King salmon, sustainably and with soul.

Sustainably Fed, Ethically Farmed, Lab-Tested to Meet the Seatopia Standard

Ōra King salmon are fed a specially formulated diet that mirrors the nutrition of their wild counterparts—rich in high-quality marine proteins and oils, carefully balanced with plant-based ingredients to promote health and sustainability. Their feed is free from antibiotics and GMO ingredients, and the farm operates under Best Aquaculture Practices (BAP) and Global GAP certifications. Stocking densities are kept low to reduce stress and encourage natural behavior, and regular audits ensure environmental responsibility at every step. By raising their fish slowly, with intention and precision, the Ōra King team delivers salmon that is as ethically raised as it is exquisite to eat.

King Salmon Recipes

Broiled Miso  Salmon Bowl

Spirulina-Infused Crudo

Salmon Poke Bowl